Privacy Policy

6.2 Sending the email newsletter to existing customers:
If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services, such as those already purchased from our range, by email. We do not need to obtain separate consent from you for this. The data processing is based solely on our legitimate interest in personalized direct marketing pursuant to Art. 6 para. 1 lit. f GDPR. If you initially objected to the use of your email address for this purpose, we will not send emails for marketing purposes. You have the right to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by sending a message to the responsible person mentioned at the beginning. In this case, you will only be charged transmission costs according to the basic tariffs. Upon receipt of your objection, the use of your email address for advertising purposes will be discontinued immediately.

7) DATA PROCESSING FOR ORDER PROCESSING:
7.1 The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. We will pass on your payment data to the commissioned bank as part of the payment processing, insofar as this is necessary for the payment processing. If payment service providers are used, we will inform you explicitly about this below. The legal basis for the transfer of data is Art. 6 para. 1 lit. b GDPR.

7.2 Use of payment service providers (payment service providers):

• PayPal: When paying via PayPal, credit card via PayPal, direct debit via PayPal, or - if offered - "purchase on account" or "installment payment" via PayPal, we will share your payment details with PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of the payment processing. The transfer is made in accordance with Art. 6 para. 1 lit. b GDPR and only insofar as it is necessary for the payment processing.

PayPal reserves the right to conduct a credit check for payment methods credit card via PayPal, direct debit via PayPal, or - if offered - "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be transferred to credit agencies in accordance with Art. 6 para. 1 lit. f GDPR based on PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit assessment with regard to the statistical probability of non-payment for the purpose of deciding on the provision of the respective payment method. The credit report may contain probability values (so-called score values). If score values flow into the result of the credit report, they have their basis in a scientifically recognized mathematical-statistical procedure. Among other things, but not exclusively, address data flows into the calculation of the score values. For further data protection information, including the credit agencies used, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual payment processing.

• SOFORT: If you select the payment method "SOFORT", the payment processing will be carried out by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "IMMEDIATELY"), to whom we will pass on your information provided during the ordering process together with the information about your order in accordance with Art. 6 para. 1 lit. b GDPR. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will only be passed on for the purpose of payment processing with the payment service provider SOFORT and only to the extent necessary for this purpose. Further information about the data protection regulations of SOFORT can be found at the following Internet address: https://www.klarna.com/sofort/datenschutz

8) CONTACT FOR EVALUATION REMINDER
We use your email address to remind you once to submit a review of your order for the evaluation system we use, provided you have given your express consent for this during or after your order in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time by sending a message to the person responsible for data processing.

9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS
9.1 Facebook plugins with Shariff solution Additional customs clearance costs and/or import duties are not included in the price and are the responsibility of the customer. Our website uses so-called social plugins ("plugins") of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").

To increase the protection of your data when visiting our website, these buttons are not fully integrated as plugins, but are merely integrated into the page using an HTML link. This type of integration ensures that when you visit a page of our website that contains such buttons, no connection is yet established with Facebook's servers. When you click on the button, a new browser window opens and loads the Facebook page where you can interact with the plugins there (possibly after entering your login data).

Facebook Inc. based in the USA is certified for the US-European data protection agreement "Privacy Shield", which ensures compliance with the data protection level applicable in the EU. For the purpose and scope of data collection and the further processing and use of data by Facebook, as well as your related rights and settings options for protecting your privacy, please refer to Facebook's privacy policy: https://www.facebook.com/policy.php

9.2 Google+ plugins as Shariff solution
Our website uses so-called social plugins ("plugins") of the social network Google+, which is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

To increase the protection of your data when visiting our website, these buttons are not fully integrated as plugins, but are merely integrated into the page using an HTML link. This type of integration ensures that when you visit a page of our website that contains such buttons, no connection is yet established with Google+ servers. When you click on the button, a new browser window opens and loads the Google+ page where you can interact with the plugins there (possibly after entering your login data

Purpose and scope of data collection and further processing and use of data by Google, as well as your related rights and privacy protection options, please refer to Google's Privacy Policy: https://www.google.com/intl/de/policies/privacy/

9.3 Instagram Plugin as Shariff Solution
Our website uses so-called social plugins ("plugins") of the online service Instagram, operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").

To increase the protection of your data when visiting our website, these buttons are not fully integrated as plugins, but are merely embedded into the page using an HTML link. This type of integration ensures that when you visit a page of our website that contains such buttons, no connection is yet established with Instagram's servers. When you click on the button, a new browser window opens and loads the Instagram page where you can interact with the plugins there (possibly after entering your login data).

Instagram LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which ensures compliance with the data protection level applicable in the EU.

For the purpose and scope of data collection and further processing and use of data by Instagram, as well as your related rights and privacy protection options, please refer to Instagram's Privacy Policy: https://help.instagram.com/155833707900388/

10) ONLINE MARKETING

10.1 DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").

DoubleClick uses cookies to display ads relevant to users, improve campaign performance reports, or prevent a user from seeing the same ads multiple times. Google identifies which ads are displayed in which browser via a cookie ID and can prevent them from being displayed multiple times. Processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f GDPR.

In addition, DoubleClick can use cookie IDs to track conversions related to ad requests. This is the case, for example, when a user sees a DoubleClick ad and later visits the advertiser's website with the same browser and makes a purchase there. According to Google, DoubleClick cookies do not contain personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection to Google's server. We have no influence on the extent and further use of the data collected by Google through the use of this tool and therefore inform you to the best of our knowledge: By integrating DoubleClick, Google receives information that you have accessed the corresponding part of our website or clicked on an ad from us. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or have not logged in, it is possible that the provider may obtain and store your IP address.

If you wish to opt out of this tracking procedure, you can disable cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com, https://www.google.de/settings/ads, with this setting being deleted if you delete your cookies. Alternatively, you can inform yourself about setting cookies and make settings regarding them at the Digital Advertising Alliance website at www.aboutads.info. Finally, you can configure your browser to inform you about the setting of cookies and individually decide whether to accept them or exclude the acceptance of cookies for certain cases or in general. If you do not accept cookies, the functionality of our website may be limited.

Google LLC, based in the USA, is certified under the EU-US Privacy Shield, which ensures compliance with the level of data protection applicable in the EU.

Further information on the privacy policy of DoubleClick by Google can be found at the following Internet address: https://www.google.de/policies/privacy/

10.2 Use of Google AdWords Conversion Tracking
This website uses the online advertising program "Google AdWords" and within Google AdWords, the conversion tracking of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google AdWords to draw attention to our attractive offers with the help of advertising materials (so-called Google AdWords) on external websites. We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on an AdWords ad placed by Google. Cookies are small text files that are stored on your computer system. These cookies usually lose their validity after 30 days and do not serve personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Therefore, cookies cannot be tracked through the websites of AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that personally identifies users. If you do not wish to participate in tracking, you can block this use by disabling the Google Conversion Tracking cookie in your internet browser under user settings. You will then not be included in the conversion tracking statistics. We use Google AdWords because of our legitimate interest in targeted advertising pursuant to Art. 6 Para. 1 lit. f GDPR.

Google LLC, based in the USA, is certified under the EU-US Privacy Shield, which ensures compliance with the level of data protection applicable in the EU.

Further information on the privacy policy of Google can be found at the following Internet address: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for advertising preferences by preventing them from being set by adjusting your browser software accordingly or by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/plugin?hl=en

Please note that certain functions of this website may not be available or only to a limited extent if you have deactivated the use of cookies.

11) WEBANALYSE
Google Universal Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies", which are text files placed on your computer to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address, which is truncated before being stored) will be transmitted to and stored by Google on servers in the United States. This website uses Google Analytics exclusively with the extension "_anonymizeIp()", which ensures anonymization of the IP address by truncation and excludes direct personal reference. By means of this extension, Google will truncate your IP address within member states of the European Union or other parties to the Agreement on the European Economic Area before transmission to the United States. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. In such exceptional cases, this processing is based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes pursuant to Art. 6 Para. 1 lit. f GDPR. On our behalf, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity, and providing us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however, please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en Alternatively to the browser plugin or within browsers on mobile devices, please click on the following link to set an opt-out cookie which prevents future collection by Google Analytics within this website (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you will need to click this link again): Disable Google Analytics Google LLC based in the USA is certified for the US-European data protection agreement "Privacy Shield," which ensures compliance with EU data protection standards. This website also uses Google Analytics for cross-device analysis of visitor traffic conducted through a user ID. The first time a page is accessed, the user is assigned a unique, permanent, and anonymized ID that is set across devices. This allows interaction data from different devices and sessions to be assigned to a single user. The user ID does not contain any personally identifiable information and does not transmit such information to Google. You can object to data collection and storage via the user ID at any time with effect for the future. To do so, you must deactivate Google Analytics on all systems you use, for example in another browser or on your mobile device. You can deactivate it using a browser plugin from Google (https://tools.google.com/dlpage/gaoptout?hl=en).

Due to the marketing tools used, your browser automatically establishes a direct connection with Google's server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our level of knowledge: By integrating DoubleClick, Google receives the information that you have accessed the corresponding part of our website or clicked on an ad from us. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will obtain and store your IP address.

If you wish to opt out of this tracking process, you can disable cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com, https://www.google.de/settings/ads, although this setting will be deleted if you delete your cookies. Alternatively, you can obtain information about setting cookies and make settings for this from the Digital Advertising Alliance at www.aboutads.info. Finally, you can set your browser to notify you when cookies are set and decide on a case-by-case basis whether to accept them, or to reject cookies in certain cases or in general. If you do not accept cookies, the functionality of our website may be limited.

 

Alternatively to the browser plugin or within browsers on mobile devices, please click on the following link to set an opt-out cookie, which will prevent future tracking by Google Analytics within this website (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you will need to click this link again): Disable Google Analytics

Further information about Universal Analytics can be found here: https://support.google.com/analytics/answer/2838718?hl=en&ref_topic=6010376

12) RETARGETING/ REMARKETING/ REFERRAL ADVERTISING
Facebook Custom Audience via Pixel Method This website uses the "Facebook Pixel" of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). With explicit consent, this allows tracking of user behavior after they have viewed or clicked on a Facebook advertisement. This process is used to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and may help to optimize future advertising campaigns. The data collected is anonymous to us and does not provide us with any conclusions about the identity of the users. However, Facebook stores and processes the data, allowing a connection to the respective user profile and enabling Facebook to use the data for its own advertising purposes in accordance with the Facebook Data Policy (https://www.facebook.com/about/privacy/). You can allow Facebook and its partners to place advertisements on and off Facebook. Furthermore, a cookie may be stored on your computer for these purposes. These processing operations are only carried out with the express consent pursuant to Art. 6 Para. 1 lit. a GDPR. Consent to the use of the Facebook Pixel may only be given by users who are older than 13 years. If you are younger, we ask you to obtain permission from your legal guardian. Facebook Inc. based in the USA is certified under the US-European Privacy Shield Agreement, which ensures compliance with EU data protection standards. To deactivate the use of cookies on your computer, you can set your internet browser so that no cookies can be stored on your computer in the future or already stored cookies are deleted. However, deactivating all cookies may result in some functions on our websites not being able to be executed. You can also deactivate the use of cookies by third parties such as Facebook on the following website of the Digital Advertising Alliance: https://www.aboutads.info/choices/

Google AdWords Remarketing
Our website uses the features of Google AdWords Remarketing, allowing us to advertise this website in Google search results and on third-party websites. The provider is Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising based on a pseudonymous cookie ID and the pages you have visited.
The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 Para. 1 lit. f GDPR. Further data processing only takes place if you have consented to Google linking your internet and app browser history with your Google account and using information from your Google account to personalize ads you see on the web. If you are logged in to Google during your visit to our website in this case, Google will use your data together with Google Analytics data to create and define target audience lists for cross-device remarketing. For this purpose, your personal data is temporarily linked with Google Analytics data to create target audiences. You can permanently deactivate the setting of cookies for advertising preferences by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/ Alternatively, you can inform yourself about the setting of cookies and make settings regarding them at the Digital Advertising Alliance website at www.aboutads.info. Finally, you can set your browser to inform you about the setting of cookies and decide on them individually or exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be limited. Google LLC based in the USA is certified under the US-European Privacy Shield Agreement, which ensures compliance with EU data protection standards. Further information and the privacy policy regarding advertising and Google can be found here: https://www.google.com/policies/technologies/ads/

13) DATA SUBJECT RIGHTS
13.1 The applicable data protection law grants you comprehensive rights with regard to the processing of your personal data by the data controller (information and intervention rights), which we hereby inform you about:
Right to information pursuant to Art. 15 GDPR: You have the right to obtain information about your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the envisaged storage duration or the criteria for determining the 

Storage period, the existence of a right to correction, deletion, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data, if they were not collected by us from you, the existence of automated decision-making including profiling and, if applicable, meaningful information about the involved logic and the scope concerning you and the intended consequences of such processing, as well as your right to information about the guarantees according to Art. 46 GDPR when transferring your data to third countries; Right to rectification pursuant to Art. 16 GDPR: You have the right to immediate rectification of inaccurate data concerning you and/or completion of your incomplete data stored by us; Right to erasure pursuant to Art. 17 GDPR: You have the right to request the erasure of your personal data if the conditions of Art. 17 Para. 1 GDPR are met. However, this right does not exist, in particular, if the processing is necessary for the exercise of the right to freedom of expression and information, for the fulfilment of a legal obligation, for reasons of public interest or for the assertion, exercise or defence of legal claims; Right to restriction of processing pursuant to Art. 18 GDPR: You have the right to request the restriction of processing of your personal data as long as the accuracy of your data contested by you is verified, if you refuse the deletion of your data due to unlawful processing and instead request the restriction of the processing of your data, if you need your data for the assertion, exercise or defence of legal claims after we no longer need these data after achieving the purpose or if you have objected for reasons of your particular situation, as long as it is not yet determined whether our legitimate grounds prevail; Right to information pursuant to Art. 19 GDPR: If you have asserted the right to rectification, erasure or restriction of processing against the controller, the controller is obliged to inform all recipients to whom the personal data concerning you have been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed about these recipients. Right to data portability pursuant to Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request transmission to another controller, to the extent technically feasible; Right to revoke consent granted pursuant to Art. 7 Para. 3 GDPR: You have the right to revoke consent to the processing of data at any time with effect for the future. In the event of revocation, we will immediately delete the affected data, unless further processing can be based on a legal basis for processing without consent. The revocation of consent does not affect the lawfulness of processing based on consent before revocation; Right to lodge a complaint pursuant to Art. 77 GDPR: If you believe that the processing of personal data concerning you violates the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, without prejudice to any other administrative or judicial remedy.

13.2 RIGHT TO OBJECT IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTEREST IN THE CONTEXT OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.

IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR IF PROCESSING SERVES THE ASSERTION, EXERCISE OR DEFENCE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA ARE PROCESSED BY US FOR THE PURPOSE OF DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.

14) DURATION OF STORAGE OF PERSONAL DATA
The duration of the storage of personal data is based on the respective statutory retention period (e.g. commercial and tax retention periods). After the expiry of the period, the corresponding data is routinely deleted, provided it is no longer required for the performance of the contract or the initiation of a contract and/or there is no longer a legitimate interest on our part in the continued storage.